Founded in 2010, Saatva is a pioneer in premium, eco-conscious mattresses sold directly to customers. Their classic coil-on-coil luxury mattress, cooling memory foam (Loom & Leaf), and all-natural latex (Zenhaven) come with handcrafted quality, free White Glove delivery, and a 180-night trial. Trusted by industry experts and consumers alike, Saatva provides both comfort and craftsmanship.

Helix specializes in personalized mattresses, matching your sleep style and body type via an online quiz. Based in NYC, they manufacture in the U.S. and offer hybrid and all-foam options including the eco-friendly Birch line. Their tailored approach and transparent materials make Helix a favorite for couples and individuals alike.

Known for its adjustable air mattresses, Sleep Number allows customized firmness for each side of the bed. Their high-tech 360 Smart Bed automatically adjusts to movement and sleep cycles, offering elite features like SleepIQ® tracking in partnership with Mayo Clinic. Though pricier, it combines high comfort with smart health insights.

Emerging in 2010 from Arizona, Amerisleep offers memory foam mattresses made with plant-based materials and low VOCs. With five firmness options and options for adjustable bases and pillows, they aim for an eco-friendly sleep shop experience online, complete with a 100-night trial and 20-year warranty.

Purple’s standout feature is its patented GelFlex™ grid, which provides a buoyant feel plus superior cooling and pressure relief—especially helpful for stomach and hot sleepers. Their PurpleFlex mattress is a popular, more affordable option, currently on sale under $1,000 for a queen.

Winner of multiple best mattress awards, Nectar is known for its value-oriented memory foam beds that excel in pressure relief and motion isolation. It’s a solid all-rounder: supportive for side and back sleepers, with year-long trial periods and lifetime warranties.